Multi-cultural urban audiences, artists, musicians, film-makers, DJ's, arts lovers and trendsetters will gather together at a pop up gallery/arts space to activate a vacant storefront and celebrate the magic of creative culture and ambition. Temporarily inhabiting the Marquee Lofts retail space in the heart of the Uptown Arts District, the pop-up gallery is slated to be unveiled during Oakland's First Friday/ Art Murmur on Friday, September 2, 2011 from 7-10pm, with an opening celebration hosted by the online blog Hip Hop Is Cool Again.
The pop-up gallery/art space is produced by Betti Ono, an emerging Oakland based arts, culture and entertainment agency formerly known as Smashbox Contemporary Arts, created by Women’s Initiative graduate and City of Richmond Arts Commissioner, Anyka Barber in January 2010. Ms. Barber started Smashbox Live at Somar Bar & Lounge in September 2010, an interactive live arts experience promoting access and participation in creative practice that has brought together over 2,200 international and local artists and arts enthusiasts to the burgeoning Oakland Uptown Arts District every Monday night. The September 2nd event is the re-launch and one-year anniversary celebration of this creative production.
Operating during five consecutive weekends in September, the Betti Ono produced pop-up gallery/arts space will join a host of both traditional and non-traditional galleries and art spaces transforming the Downtown/Uptown Arts Districts, activating vacant spaces like the ground floor retail space at the Marquee Lofts with culture, commerce and community. EVarize Cut & Sew Boutique, The Estria Foundation, The Dime, Community Rejuvenation Project, G4G Mobile and Trust Your Struggle Collective are just some of the artists and organizations expected to be part of the event’s thoughtfully curated interactive arts experience including exhibits, music, screenings and gatherings, documenting and developing a community dialogue with local and international artists, designers, makers, labels and brands.
Following its debut, the pop-up gallery/art space will be open from 7-10 pm on Fridays, 11-5 pm Saturdays and Sundays during September. Creative content from the experience will be housed via a multi-media http://www.bettiono.com connecting online and off with the social media driven audience. The site will provide a digital archive of events and happenings, with original videos, music and interviews of participating artists, partners and audiences.
For more information, check out their Facebook page: https://www.facebook.com/smashboxcontemporary
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